For better or worse (better for now) I am starting to get about an email a day from record companies, PR groups and up and coming bands, all trying to promote their brand new album, their brand new sound and the brand new genre for all the young music fans to embrace and find identity with.
Rob over at End Hits sent me a link to a new band called Cloetta Paris from Sweden. Here is a track called “Secret Eyes” and my take on it.
From the very start I am reminded of Sally Shapiro. This is not a bad thing what so-ever as the also Swedish “Disco Princess” has gotten an amazing amount of blog love, mostly via cross genre remixes taking advantage of the voice behind the Italo disco. Cloetta is also Italo, perhaps of a slightly more pop breed with slicker production and a bit of Shapiro’s husky folk voice cleaned up and booted out.
This is not dance club music. This is bike riding-through-the-changing-fall-colors pretty picture music, easy to embrace, not quite so easy to talk about with your bro’s at the bar. Music that might end up in the Garden State 2 soundtrack next to the Tough Alliance. And right when the song had been quite stereotyped by my stubborn mind and shoved onto a shelf next to Shapiro, Glass Candy and The Chromatics, some crazy production came along. Two thirds through the song a sharp stuttering looping effect changes the dynamics dramatically- this is the new school of pop music, bold and looking for the bedroom DJ’s attention.
A welcome guest to a small genre growing faster then the supporting bands can support, keep an eye on Cloetta Paris
Posted By Sasha
